Deepika Padukone’s new Levi’s promotion, where we see the stunning magnificence scoring on Koi Yaha Naache, has accumulated contention after it was guaranteed that the arrangement of the ad was indistinguishable from Sooni Taraporevala’s Yeh Ballet. Truth be told, Rupin Suchak, who is the set fashioner affirmed the closeness between the sets to E Times and said that it was advertisement chief Nadia Marquard Otzen thought to reproduce it as his answer to a tweet peruses, “Yes we did 🙂 indeed that is the thing that our chief needed so we needed to reproduce that”.
Sooni Taraporewala lashed out on Instagram with a long post, which, “a few days prior somebody drew this @levis_in advertisement out into the open. I was stunned to see our Yeh Ballet dance studio set in this advertisement, since it was conceptualized and made out of a forsaken space by @shalzoid (our PD) without any preparation and destroyed after our shoot. Fundamentally @nadiaeye (the overseer of this advertisement) saw Yeh Ballet and chose to appropriate our put down to the absolute last detail (swipe for screen capture). Would Levi’s and the chief at any point consider doing that in the west without authorization/affirmation, and pasing it off as their own imaginative work? This isn’t praise this is scholarly robbery! It’s SO unreasonable to our awesome creation creator @shalzoid to have her work ripped off that way.”
She added, “Copycat culture in India should be called out and dropped. You would think an unfamiliar creation organization and chief would know better. Is it true that you are so innovatively bankrupt? What were you thinking? @levis_in @nadiaeye @offroadfilms @rupinsuchak @newland.tv PS. in spite of what misleading content news features say, this has nothing to do with Deepika Padukone or any other individual in the cast.”